Xium Print Media
Buying Services offers competitive prices in the print media
service marketplace. If you're a marketer of products or services, Xium
Print Media Buying Services will enable you to reach your customers more
efficiently and effectively than ever before!
Our print media services will enable you to test many properly targeted publications without risking a lot of money on print media services. Our print media buying services go beyond the purchase - we help you target and analyze your results so you'll know what performs best. We'll help you develop test and roll-out plans. At Xium Print Media Buying Services - we are your print media services partner!
Why US?
Xium Media doesn't just obtain the lowest rate and, unlike other print media buying services, we don't simply place our client's ads in any publication that will run them. While some may regard print media as a commodity, i.e., "eyeballs", we don't commit to bulk space in magazines and then shoehorn advertisers into something that isn't a good fit. Instead, at Xium Media we've developed a consultative approach to media placement. Our staff of experienced professionals take the time to fully understand your offer and your customer before we schedule any ads.
And, our extensive expertise in the publication marketplace ensures that we're thoroughly familiar with each magazine, its audience, and its performance history for direct response offers. We tailor a media plan that answers your needs with the targeted titles, and timing that will maximize response.
Full
Service Support
Xium Media
provides a full range of client service to support your direct response
campaign from start to finish:
• Research : We employ the latest research
tools to target demographics, geography, and seasonality for specific
offers.
• Planning : To optimize ROI and minimize advertiser risk, we
overlay buyer response curves with our client’s level of media exposure
to help determine frequency and duration of a campaign.
• Client Contact : Throughout the campaign, we monitor response and work closely with clients to insure their effort is on track.
• Post Analysis : Through source coding of each ad, we help you collect and mathematically interpret response data from every media insertion to provide effective analysis of ad creative, offer, and price.
• Consulting : Most of our clients have existing products and print advertising materials. But we also provide our consulting expertise to developers, distributors, and venture capitalists who are evaluating the marketability of a direct response product or service concept. Xium Media can help you build your direct response program from the ground up.
Print
Media Partner
Xium
Media works closely with direct response marketers to develop print
media strategies that maximize
their ROI. Utilizing their many years of experience specializing in
direct response print media, the team at Xium Media identifies and
analyzes client objectives, evaluates their target markets and current
marketing strategies, and integrates these with expanded print media
solutions.
Brand Builder
Xium Media enhances clients' targeted exposure by integrating their conventional "brand message” with an effective and measurable direct marketing message. This results in several key benefits for "Brand Builder" clients: A new marketing distribution channel to their customers utilizing direct response print media. Greater efficiency in reaching their target audience. Measurable results, along with a direct return on their marketing investment. A personalized relationship with their customers.
Advertising Agency Partner
Xium media provides highly effective outsourced print media planning and buying solutions for agencies that are primarily creative shops. Xium Media works either through the referring agency or directly with the client.
Retail Sales Builder
Xium Media works with manufacturers and distributors of products who seek to establish or expand their retail distribution. Employing proven strategies, Xium Media helps these clients enhance their effort through direct response print media promotions using 800 numbers, response cards, and/or websites. These can either refer customers to a retail outlet or process orders for the product directly. The result is a number of distinct benefits for these clients:
1.) Lower cost of advertising vs. traditional “brand” advertising.
2.) A new marketing
distribution channel for clients who customarily market
through retail channels or soft, “brand”
ads.
3.) Measurable
results and ROI from direct response ads. All ads are source coded and
tabulated
when customers call to obtain the location of the
nearest retail outlet. At that time, data is captured that identifies the customer, where they are
located, and when they plan to purchase. If the marketer chooses, callers are also given the
option to purchase the product directly -- which adds an additional distribution level, while
effectively decreasing advertising costs.
Direct Response Advertising
Direct response advertising campaigns that succeed depend on targeting and proper execution. Each Xium direct response advertising / direct marketing program implements our key operational steps to build the foundation for a cohesive direct response/advertising program:
1. Direct response/advertising print creative for the product or service.
2. Direct response marketing telemarketing infrastructure.
3. Direct response advertising shipping/fulfillment function, (warehouse shipping/returns)
4. Direct response marketing in-house or contracted customer service.
5. Direct response advertising reporting to forecast demand and manage inventory.
6. Direct response marketing sales reports to interpret sales data.
Direct response
advertising / direct response marketing estimated start-up costs for
complete test
program ranges between: $5,000 to $20,000.
Print Media Partner Case Study
Print Media Partner Case Study #1
For over 14 years and counting, the staff at Xium Media specialized in designing, manufacturing and sourcing unique consumer electronics products. During the first 5 years of this relationship, this client ran only print advertisements, with no catalog, direct mail, or any other media channels. This client was able to exponentially expand revenues, at a profit, and continues to reinvest in its growth to this day.
Print Media Partner Case Study #2
A manufacturer of consumer electronics, that has successful marketing programs in broadcast and online media, utilizes the knowledge base of Xium Media to strategically place their products into print media. Also, they work with Xium Media to test new products into print media, when the production and media costs of broadcast media are cost prohibitive when compared with the relative efficiency of an Xium Media print buy.
Magazine
Advertising / Magazine Marketing
Magazine advertising discounts only from Xium Print Media. And, we have 26 magazine advertising market categories. One or more of our categories will surely fit your magazine advertising targeting requirements.
Our magazine advertising categories have between 5 and 153 publications. With our magazine advertising strategy and pricing, we can help you increase your impressions and performances over traditional magazine advertising.
Magazine Advertising Categories...
Health/Fitness (78 Magazine Advertising Publications)
Business(34 Magazine Advertising Publications
Mens (38 Magazine Advertising Publications)
Womens (88 Magazine Advertising Publications
Seniors (35 Magazine Advertising Publications)
Home (79 Magazine Advertising Publications)
Entertainment (121 Magazine Advertising Publications)
Pet (11 Magazine Advertising Publications)
Technology (36 Magazine Advertising Publications)
Newspaper (13,000 Newspaper Publications)
In-Flight (30 Magazine Advertising Publications)
Credit Card Inserts (Credit Card Statements)
FSI ( 6 Free-Standing Inserts)
Customer Re-Marketing (Customer Publications)
Co-op Mailers (19 Magazine Advertising Publications)
Card Deck (Card deck mailers)
Financial (5 Magazine Advertising Publications)
Travel (80 Magazine Advertising Publications)
Farming (19 Magazine Advertising Publications)
Sports (90 Magazine Advertising Publications)
Parenting (19 Magazine Advertising Publications)
Crafts/Hobbies (53 Magazine Advertising Publications)
Auto (63 Magazine Advertising Publications)
Miscellaneous (73 Magazine Advertising Publications)
Proven Performance
Xium Media has
obtained outstanding
results for advertisers in a wide variety
of product categories...
• Technology & Consumer Electronics
• Retail Catalog
• Health, Nutrition & Diet
• Fitness Equipment
• Home & Garden
• Limited Edition Collectibles
How It Works
10 Steps to Success...
We qualify what type of advertising you are interested in, (brand, DR, etc.)
We determine your goals, objectives, and expectations of your marketing program.
We determine the timeframe and budget of your marketing strategy.
You email us a PDF or .jpeg file for our overall evaluation.
We present a media recommendation list to you.
You give us feedback on which publications you want to test, and timeframes.
We submit your creative materials to the publications of interest.
Once your creative is approved by the publications, we submit to you the net publication rates for your marketing plan.
You approve specific publications for placement, and the testing strategy and placements commence.
After the ads run, we help you analyze the results of
your test promotions.
Whatever your business goal...
Whether your goal is to obtain highly qualified sales leads or to sell
directly to the public, it's impossible to make money in direct response
if you pay too much for print media advertising! That's where Xium Print
Media Buying comes in. For over fifteen years, we at Xium Print Media
Buying have been obtaining well-targeted and highly responsive print
media placements for clients in print periodicals at the lowest possible
cost – up to 80% off rate card.
